Why are there so many fat women in adverts?

Hi guys, bigbud here, has anyone noticed that advertising is full of fat women now? I'm curious as to see from the female perspective if women now think obese/fat women are a body standard to aim for?

I remember hearing this thing about "unrealistic standards" a few years ago, and I started to notice it more. As a guy, I saw that it came in the way of underwear models being ripped and having six packs. I looked down at my flabby belly and then back at the picture, but this desire to say that wasn't a good body didn't come over me. The belief that my fatness was "beautiful" didn't come over me. I thought "that's the kind of body I want to have", and although I haven't go that body today, I still aim for it.

I just don't get why there seems to be this push towards thinking obesity is beautiful. Do most women now think that having flab rolls/ being obese is something that is healthy and attractive? Do you girls look at the obese women on tv and think "that's what I want to look like"? And if not then what is it?

I looked up the obesity rates through the years, per country; have we essentially given up in the west on being healthy and attractive, or do people genuinely think this obese body type is something to aim for; also, are there any guys out there who think being fat is beautiful/ healthy and who would rather have that body than the athlete kind displayed on underwear packages? This situation is very confusing to me, so please do share your opinions, guys.

I do not want to be fat like those in adverts 16
I aim to be fat like those in adverts 2
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Comments ( 40 )
  • --

    Fat just simply is ugly. It goes back to our dna, it stops men breeding with women who are probably not going to be good parents. Its a natural survival thing. Along with repelling men to weed out bad genes.

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    • RoseIsabella

      Men don't need women in order to bake bread, and I think the workers do inspections at the factory to weed out bad blue jeans.

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      • --

        What?

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  • Clunk42

    It's because the feminists have succeeded (to a certain extent) with pushing their agenda onto everyone.

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  • FromTheSouthWeirdMan

    Models are way too skinny and tall. If you wanna see a beautiful body women in porn have way nicer bodies than models. But yeah I think the whole fat girl trend is annoying. You can't guilt and convince men that fat is sexy. Women with beautiful bodies will always stand out. I think instead of playing victim overweight women should try to get in better shape. Being fit is not unrealistic.

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  • leggs91200

    People are going to have a problem no matter what type of women are in ads.
    Not like you beta males on here have a huge choice of any type of woman.

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    • FromTheSouthWeirdMan

      Its cringy tho how far they go with the "realistic body" trend. Have you been to target lately? All the manicans are chubby or fat now. Its overkill.

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      • leggs91200

        The funny thing about body positivity is that the photos of larger women are STILL filtered. With extra weight comes cellulite, dimples etc. Yet in the photos, their skin is perfectly smooth.

        I do not personally think attractiveness is limited to certain sizes. The problem is, the media is still showing an unrealistic standard. So then larger women may think, "I am her size and shape, how come her skin is so smooth but I have cellulite?"

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        • FromTheSouthWeirdMan

          LOL sooo true. I just noticed that looking throigh google ahahahhahaha

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      • bigbudchonga

        The thing that seems really hypocritical to me is that they were right to complain about having paper thin women in the ads because it's promoting an unrealistic and unhealthy body to most women, but now they seem to be doing the exact same thing just at the other side of the spectrum. Most women will never have this body type, and it's something that is very unhealthy to aim for. https://assets.teenvogue.com/photos/5cd3639c06c3ad0c9f655030/master/w_1600%2Cc_limit/1920x10807.jpg

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        • FromTheSouthWeirdMan

          Yeah that is disgusting.

          https://femalemuscle.com/wp-content/themes/_stylebook/timthumb.php?src=https%3A%2F%2Ffemalemuscle.com%2Fwp-content%2Fuploads%2F2018%2F01%2FScreenshot.png&q=90&w=795&zc=1

          Now that is a beautiful body. You need to workout and eat right to maintain that but everyone should do that

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  • Yeah, I noticed it. Infact, I've noticed that there seems to be more "You go-girl" advertisements in general now. I remember seeing an advert for chewing gum where the woman leaves her husband at the wedding and that narrator is making it out like it's some good thing while she's smiling in the car she's driving off in.

    Why are these things happening? Because women constantly want to be told they're special, that their life is harder, that they're pretty just the way they are, that boo to men, yada-yada. It's like they're fuckin' children sometimes, man.

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  • sissycakes

    I am obese right now, and I am trying to lose weight. My health issues cause a lot of problems. I think the ads are aimed at people who are fatter, so they will know what the clothes may look like on as well as the fact that women are not going to be ashamed of being bigger seeing plus size models.

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  • TerriAngel

    1 it's advertizing.
    Make the cow think she's the new normal.
    And your clothes are perfect for her.
    2 it's sales.
    Make think fat it fine.
    Go ahead, supersize your order.
    3 it's net based.
    Don't worry how fat you get.
    Just net flix n chill.
    4 it's the 1%.
    Fat people are to lazy to realize they're being screwed.
    5 It communists.
    How hard will it be to invade a nation of fat people that are 100% reliant on you?

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  • LOLFanProductions

    I've been around the same weight since high school. This is due to PCOS of course! I'll be exercising everyday and gain more weight than lose it. Even if I did lose weight, my wider, more manlier parts (wrists, hands, shoulders, and feet) would show like an elephant in the room.

    So instead, I'm embracing my self like this and trying to keep healthy, despite of my weight.

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  • Jasmine461

    I must admit I haven't seen too many fat women in adverts, so I thought you might be exaggerating. Well, after opening the links I can just say - yes, they're obese and no, I definitely don't want to look like them. I think it's about so called "body positivity", so fat people don't feel bad, not about "body goals" lol...

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  • KholatKhult

    It’s illegal to put fat women on tv in Russia so I have no clue what you’re talking about.
    I’m kidding, but not really kidding.

    But I can see where it makes sense to put more out of shape bodies in advertisements in places where people are more out of shape.
    Instead of the “You could look like this!” approach that most clothing brands take when they put a 40 pound woman on a sticker, they might be going for “You would look like this!” way by putting a body in the clothing that might more resemble the buyer.

    I know here in Russia we have a very strict and honestly damaging beauty code for women. A reason for this is because there’s a lack of men, and even more so a lack of good men.
    I used to go on double dates and our girls would get up and go to the bathroom together to go throw up the meals we just bought for them. And these were not overweight girls by any means.
    A year later they would make you buy them shiny new white teeth because their stomach acid had eaten their real ones away.

    But, for the advertising, I think by showing a “diverse” group of bodies wearing their clothing they are doing a better job of selling a product for what it is. While showing their clothing strictly on supermodels is more of selling you a fantasy.

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    • FromTheSouthWeirdMan

      Is that why there's so many hot chics in Russia? No feminism?

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      • KholatKhult

        No. We have feminism.
        Feminism is equality and fighting for women’s rights to choose what path they want to take.

        In the West, women needed feminism to be able to choose to become professionals and working women. Western women needed feminism to have the ability to choose to live “like a man” with independence and focusing on a career.
        In the Soviet Union, women were held to (mostly) the same standard as men. Everything was equal, (mostly), but you didn’t get to choose whether to live as a “traditional” wife or a career woman.

        Russian feminism helps women be able to make the choice to choose between a focus on a career versus a focus on motherhood.
        Western feminism helps women be able to make the choice to choose between a focus on a career versus a focus on motherhood.
        But they are flip flopping where they want to take their choices.

        My fiancée is an Oral surgeon and my sister in law is a stay at home mom, feminism is what let them make that choice.

        Also lots of good tit implant doctors in Russia.

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        • FromTheSouthWeirdMan

          Feminism in the USA use to be that. But now it has evolved into women with short green dyed hair that scream rape when a man compliments their appearance. They're usually super obese. And say things like "we need a woman in the whitehouse no matter what her policies are."

          Idk it yall have feminists like that there but here they're very stupid people. Being called a feminist here is an insult.

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          • bigbudchonga

            Ye I agree, dude, the feminists over here are fucking crazy

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          • KholatKhult

            Yeah that’s not feminism mate that’s just Westernism lmfao
            That’s all on y’all

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            • FromTheSouthWeirdMan

              Naw man that's not westernism at all. The country is split 50/50 now.

              You have your bat shit crazy lefties that want socialism and a weird cultural change. These people demand that capitalism be abolished because they work at tacobell for 7.25 an hour. But the real reason they work at tacobell is because they have short green hair and neck tattoos and a horrible attitude with no skills or drive.

              Then you have the other side who are the normal traditional Americans. Theyre die hard capitalists. They get married and have children. The men work to provide and the women take care of the kids. They usually make decent money because they dont have their head up their ass and they dont see themselves as victims. They dont make excuses for their failures they own them. They usually collect guns and do not like government control. They like free markets because they may be starting a business one day and they have money in the stock market.

              Theres also a lot of people inbetween obviously but those are the two far ends of the spectrum.

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  • charli.m

    Can you show us an example? I can't say I've seen what you're saying, but I'm not gonna say you're wrong...and seeing what you're talking about would be helpful.

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    • bigbudchonga

      https://assets.teenvogue.com/photos/5cd3639c06c3ad0c9f655030/master/w_1600%2Cc_limit/1920x10807.jpg

      https://twitter.com/Tess_Holliday/status/1034807072687177729/photo/1

      https://www.google.com/imgres?imgurl=https%3A%2F%2Fstatic.boredpanda.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2Fgillette-venus-ad-controversy-5ca726beaaa96__700.jpg&imgrefurl=https%3A%2F%2Fwww.boredpanda.com%2Fgillette-venus-ad-controversy%2F&tbnid=eDswd8_BzRNLnM&vet=12ahUKEwiAtu_75ZfoAhUP4oUKHS7fCDcQMygBegUIARDzAQ..i&docid=IP7mKibWRSSkJM&w=700&h=875&q=gillette%20venus%20advert&ved=2ahUKEwiAtu_75ZfoAhUP4oUKHS7fCDcQMygBegUIARDzAQ#h=875&imgdii=IiTQZmLPFEiFxM:&vet=12ahUKEwiAtu_75ZfoAhUP4oUKHS7fCDcQMygBegUIARDzAQ..i&w=700

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  • Mammal-lover

    Because of this no body shaming shit. It serves a purpose but body shaming is good for you. Less fat pieces of shit that way

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  • Kyuss

    The thing is, it's not "pushing another body ideal", but rather a solution to make everyone feel included. Sure, fat isn't healthy, there's plenty of cardiovascular problems that come with it, but it's not a reason to exclude fat people from the media.
    Also, there's plenty of people attracted to fat people. Why couldn't they have a "visually appealing" representation too?

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    • bigbudchonga

      I get the feeling included part; there's just been such an upsurge in it recently, and I know that some of the obese models believe and push the body positive "fat is beautiful" kind of thing. I was just curious as to if women nowadays genuinely think it's an attractive thing. From what people have said, and the result of the poll though, I think you're right and it is to be more inclusive. I think we've reached the point in the West where a large section of society has just given up on not being obese, and are thus more secure with seeing those types of adverts on tv.

      "Also, there's plenty of people attracted to fat people." I genuinely don't know any guy who are into fat girls; I'm a 23 year old guy, and I've never in my life known a guy who's openly into that. Not exaggerating; I know some people have that fetish, but it really is a super rare fetish; I've even heard a few guys talk about piss fetishes as well, so I don't think it's just they're worried about saying they are.

      Yeah, I think you're right about the "visually appealing" part for sure, but that's what I kind of didn't understand. I think those people who they're advertising to though find it visually appealing; which I suppose is successful as advertising is concerned.

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  • BleedingPain

    It’s not about turning people fat, rather it’s pleasing the masses who are already fat.

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    • bigbudchonga

      Tbh, after worrying that obesity might be something women are starting to aim for, it's not such hard news that a good lump of people have simply given up on not being grossly obese.

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      • BleedingPain

        I dont think people were ever aiming to be obese, but rather choosing to do nothing about it. Clothing shopping for me is a struggle because Im not fat, but I also dont have large boobs. Im 115 with A cups and that already annoying without having to consume fat people adverts.

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        • bigbudchonga

          Ye, I think you've got this one right, Bleeding. The fat ads have probably been brought about from inertia and defeat rather than an aim to emulate.

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          • BleedingPain

            If ya cant beat ‘em, join ‘em.

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  • Fugazi,again

    Body positivity, duh. Testing positive for heart disease, diabetes and gout.

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