It is normal that my dyed hair has gone wrong

Boring, change the channel someone.

Packaging will always over-exaggurate what the product will look like. Always use the net for opinions before buying anything cosmetic (or anything at all, really), because nothing will ever look as good as the picture on the outside.

Do you not read the packaging?
There's a list of what it should look like on top of what hair colour.
Of course if your hair is a dark colour, the red's going to be dark. It doesn't do the lightening for you!

I dyed my hair Ginger, then decided to go red, that exact red. It was as vibrant as a traffic light. Best thing EVER.

This is why you are suppose to bleach your hair if you want lighter colours. I have uses red before and it seems to work really well on all hair. However it really depends on the dye you buy. Try using Manic panic.

OH AND MY GRANDMA IK WEIRD DIED HER HAIR RED LIKE DARK CHERRY RED AND ITS AWESOME SHE LOOKS REALLY GOOD WITH IT

ALOT OF PPL HAVE HAD THT PROBLEM U JUST NEED TO FIND A BETTER BRAND

Being respectable - You should NEVER buy box color hair dyes. Especially with reds! The thing with those is they put the highest amount of peroxide in there (40vol) you probably only needed a 20vol, MAYBE even a 10vol!

Always go to a stylist to dye your hair! I know it's not cheap and it takes up a lot more time but your hair and skin will thank you! You'll even thank yourself!

I just got my hair dyed red and it looks amazing. I'm really pale and had dyed blonde hair before, but even the blonde washed me out. My natural hair color washes me out even more, it's a dark inky black. But, I got the ion dye called dark cooper blonde and it suits me perfectly! I'm so excited and happy I did that! All I can say is that in my experiences, that darker hair is harder to dye. It takes a few times to get it light enough. Try lightening it some and then doing a deposit-only hair color.

I would never dye my hair.

reds are always stubborn & usually tricky to work with. but in general red over brown will usually come out as more of a tint than a shade, like what you got.