Is it normal women can see an ugly man but if he's british, he's hot?

I've gotta say, I don't know much about gold-diggers, as I'm not one myself and don't socialise with women who are - that's kind of interesting though, I can imagine that to be the case. However, I was recently dating a guy who turned out to actually be the heir to a well-known drinks company - when he told me after a couple months of dating I felt extremely awkward. I didn't feel like I could make the normal comments I'd made before about being broke etc (an ongoing part of freelancing in London) because I didn't want him to think I was hinting at him to pay for me (I never ask a guy to pay for me. On dates we buy rounds, and if we eat, we split the bill). Basically it made me feel super-uncomfortable, I acted weird, and we split soon after. This was a guy I really liked and whose money I had no interest in! I really wish I'd handled it better or that he'd just been a normal broke-ass Londoner so that we'd still be dating.