Is it normal if i think its okay to be "shallow"?

Everyone will describe this as being "shallow" so ill just keep it in the title but really I dont think thats the word for this. I dont think its bad to believe you deserve better. You just want someone great for you. Then you hear all this negativity about "why did she/he settle for that person? They deserve better than that bad person etc" and once you come across someone who does know what they want and know what they deserve, they come off as "shallow". Its like make up your damn mind and if youre in the right mindset, you'd choose being "shallow" as everyone likes to call it as opposed to throwing yourself to anyone then cry about it later and learn in the end you deserve better. So again, I dont see anything wrong with knowing what you deserve, perhaps there's a difference between that and being shallow? Its like when your parents tell you how valuable are you, dont just give to anyone so when it comes down to it like on a date and you are obviously acting that you can do better, it might come off as shallow instantly but really you just know what you deserve.