Is it normal to wear womens thongs

i am a guy (not gay) and i like to wear womens thong underwear. i am kinda picky about them though. i dont like ones from department stores like walmart, i usually buy them from either a sex shop or at victoria's secret. color is also an issue for me sometimes, i dont like dark colored ones. i usually go for pink ones. yeah i know it sounds gay but im not gay, anyway the colors turn me on thats why i like colors like pink. when i go to buy them i feel uncomfortable, but its worth it when i get home and put on the thong. i think my main consern is should i feel embarrased buying thongs from stores that women mostly shop at? i would really love to know if this is normal or not.