Is it normal to think that it's most important for women to be good looking?

Fuck society and fuck what's "socially acceptable".

I agree with all of your merits listed! (except "being financially secure. It's nice, but I don't feel anyone needs money to be successful or lead a happy, good life)

However I don't really see why appearance and looks would somehow not matter. Being physically attracted to someone is just part of how we're made, and we often cannot help it if we find someone attractive or not. It's just... the way the human animal evolved.

I don't think anyone should discriminate based on looks but I also don't think they should feel guilty or be shamed for not finding someone physically attractive. As much as a gay person shouldn't be for finding someone of the same gender attractive - you just can't help it!

It's a shame that people will be SO biased based on looks, but to deny looks as a factor all together seems a bit futile to me. Just my 2 cents! ^-^

Do your part to change that by always refusing to conform to society's expectations and demands of you, and make a conscious effort to treat everyone around you equally regardless of how they look. Force people to treat you equally by proving to them that you are as competent or more, not by changing how you look and playing along with the sick system. The the only way to ever have a hope of changing society's obsession with appearances is to rebel against it.

Society has always judged people on looks, this is nothing new. However I don't feel I need to get dressed up to feel successful. A lot of my work is done over the internet so people rarely see me. I actually hate catering to this ideal. Even at public events I refuse to dress the part of a "typical" business women. I want to redefine what that means. And my customers wouldn't believe my words if I dressed in traditional business attire.

Society is a cunt like that. It's not fair, it's not right, but that's how it is unfortunately. Even qualifications or lack there of are ignored in favour of looks where I work when it comes to them employing women.

Sadly it's true if you are visually appealing people will flock closet to you stare at you and treat you better for no reason other than finding you attractive. This used to infuriate me, one time me and my er were at a restaurant the waiter greeted me ignore my brother and would keep on sort of yielding to my requests and not to my brothers. However now I'm beginning to consider using that yo my advantage, society won't change.

Looks are a priority for women. That's a fact. That doesn't make it right, but it's still a fact

It matters to men as well. I find it hypocritical how many people say fuck society when in the end of the day you know that the only way you can have a large dating pool to choose from is to be tall/handsome for men and cute for women.

Sadly yes, the world is sick that way.

It's always better to have a piece of eye candy around the office than a guy that can do the job adequately. The shallow truth.

I love my wife she is awesome i love the food she cooks for me that is why i am a fat b$(*(£*(*.

Society has the same expectations for men.

I personally believe that self maintenance is a reflection on how well you think of yourself. My partner couldn't care less whether I was raggedy or glamorous. I put effort into my appearance because I like to look fantastic, it's not about society or how others treat me, I was actually caught off guard(and flattered) when I was asked by a store clerk if I was a model. So I think that it is great as long as you're not pressured into doing it, I agree with your terms :)

The sad truth of it is good looking people always get treated better. I don't have very much advice on how to fix this, people like keeping their heads up their own asses way too much.

It depends on your house floor plan, if you have an open kitchen then it is paramount.