Is it normal to mute the television when the advertisements are showing?

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13 Comments

In my opinion it is so annoying that the advertisements are extra loud. Especially late in the evening when I have turned up the sound because of the quiet conversation in a lot of films/television, and then the advertisements scare me because the volume is that violent.

Anybody else experiencing this?

I live in Norway, but this happens when I am at home with my family in England too.

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Based on 37 votes
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Comments ( 13 )
  • dinz
    10 years ago

    A TV programme has a mix of audio levels. There are loud parts and soft parts. Nuance is used to build the dramatic effect.

    Most advertisers don’t want nuance. They want to grab your attention. To do that, the audio track is electronically processed to make every part of it as loud as possible.

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  • kingofcarrotflowers
    10 years ago

    I have to turn over or mute the birds eye adverts with the polar bear, creepy bastard

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    • ViolenceAgainstTheState
      10 years ago

      Come on, Jill. Come into the freezer so I can put my polar spunk in your hair. Come on, come get it. Let me whazz off my hairy albino bear cock on you, Jill.

      I'm retracting the bear foreskin and the beast is out of the cage! Eat it, Jill. Eat it! No fish fingers for you, Jill. Eat my arctic roll. Eat it!

      EAT IT!

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      • kingofcarrotflowers
        10 years ago

        Haha, I'm gonna be thinking of this whenever I see it now :/

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  • CozmoWank
    10 years ago

    The ads in England are so loud you can hear them in Norway? That's really loud!

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    • Hayze
      10 years ago

      I think I am falling in love with your sense of humour <3

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      • CozmoWank
        10 years ago

        What? I can't hear you, the damn loud commercials are on!

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  • anti-hero
    10 years ago

    Same here in USA. I keep volume low all the time with subtitles on.

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  • tripw7
    10 years ago

    Hey, these commercials are terrible. Do what is necessary to tune them out. They are not worth your time in most cases.

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  • thegypsysailor
    10 years ago

    There are actually TV sets out there that one can buy that automatically turn the volume down for the commercials, so it's my guess, you aren't alone.
    Of course, if you get an English/Norwegian dictionary and look up "mute" and "button" you might find an easier and cheaper way to solve your problem, right there on your remote.

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  • Hayze
    10 years ago

    What I find remarkable is that this aggressive use of volume is considered effective enough to inflict on viewers. If most of us are muting it, then surely they should just stop? It is costing them money to produce and pay for advertising and by using such aggressive tactics we are actually blocking them out more than we would have done otherwise.

    Stupid illogical marketing.

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  • Blue_Velvet
    10 years ago

    I do that too, it's annoying if u were to watch a movie on tv and every 15 minutes (i counted) theres commercial.

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  • shuggy-chan
    10 years ago

    God I hate car insurance commercials

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