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Heteronormativity = lifestyle norm, where male and female genders have fixed roles in their lives and heterosexuality is postulated as the only "normal" sexual orientation.
I believe that everyone should be able to be/act how they wish to be/act, regardless of gender. For example, I (as a very masculine heterosexual BTW) would LOVE to dress up as a girl sometime, and have my make-up and lipstick done. I'm not a big fan of "butch" women though, although I think they certainly have the right to be themselves.
Of course heterosexuality isn't the only "normal" sexual orientation, but it IS the most prevalent one. Therefore, it is considered the norm. I don't really see a problem with that. It doesn't mean other orientations are abnormal, after all.