Genuinely liking someone, versus making yourself like someone..
I have never seen this discussed before. It seems like people in group settings often force themselves to like someone (family, work, etc.) They fool their brains for the sake of group cohesiveness. Most people don't want to act like they like someone because they know it's disingenuous. So they try to make it genuine by forcing their heart into it or turning something negative (loud, irritating, obnoxious) into something positive (energetic, lively).
Why bother? Just make it clear: I DON'T FUCKING LIKE YOU, I NEVER WILL.