Would you rather watch a bad movie twice or a great movie five times?

I'd watch the great movie five times. I'd say I'd pick a Disney film, like Zootopia or Toy Story or something. On the other hand I could pick a documentary, since then I'd at least learn something after watching it, and it should stick if I watch it that many times. It'd have to be a really interesting documentary though, like 'From Bedrooms to Billions' or 'The Triumph of the Nerds'.