That's because of a combination of factors. First off, there is a higher obesity rate today than there used to be, second of all fitness regimens today are more intense, third of all, women wore different sorts of undergarments back then than they do now, fourth of all, cosmetic surgery was not as widespread, and fifth of all (and perhaps most importantly) beauty standards have changed and as a result so have the body types featured in movies and advertisements.
Women's body structures have changed
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That's because of a combination of factors. First off, there is a higher obesity rate today than there used to be, second of all fitness regimens today are more intense, third of all, women wore different sorts of undergarments back then than they do now, fourth of all, cosmetic surgery was not as widespread, and fifth of all (and perhaps most importantly) beauty standards have changed and as a result so have the body types featured in movies and advertisements.