Is it normal to think people don't admit how much they actually enjoy sex?

Of course, in society sex has always been taboo. Plus people don't want to come off as giant pervs, especially with women or their considered a "slut" or "whore". This things all have negative meanings in today's society. In reality were all perv's or whores at heart, just some of us are able to shed the social norms and not care about their labels. Peoples lives would be a lot more fulfilling if they were honest about their wants and desires and didn't bottle it up trying to conform to the "social norms".