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This is called the Baader-Meinhof Phenomenon or the Frequency Illusion. It's a demonstration of how are brains are wired to pick out patterns in the chaos of the world.
https://science.howstuffworks.com/life/inside-the-mind/human-brain/baader-meinhof-phenomenon.htm
IIN to hear a word everywhere?
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This is called the Baader-Meinhof Phenomenon or the Frequency Illusion. It's a demonstration of how are brains are wired to pick out patterns in the chaos of the world.
https://science.howstuffworks.com/life/inside-the-mind/human-brain/baader-meinhof-phenomenon.htm