IIN that Gay pride has become so marketable?

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  • Brother, you completely missed my point. My questions were rhetorical. A business is a business regardless of size. You either support them virtue signalling via buying the product associated with the virtue signalling, or you don't-- business size doesn't matter.

    Like you said "The former"-- Which is:

    The issue for you that a business profits under a virtue or position they don't actually care about regardless of the size of the business?

    "I eventually opted to buy similar things from small businesses"

    So if the issue for you is businesses profiting under a virtue or position they don't actually care about. Giving your money to any business for "similar things" regardless of size is violating this very standard, and so the standard isn't a standard at all. Put simply I would say: check your integrity.

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