The core reason why organisations sponsor such events is due to the passive use of advertising to promote their products and services.
This can be in the form;
•showing their logos along the race track
•being the only authorised supplier to the event ie. their products and services and/or the mere idea of associating themselves with something "positive".
I'm not saying they only do it for this purpose but this was the prime reason why such organisations first started to sponsored community events.
Is it normal I don't see a point in the marathon for sickness?
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The core reason why organisations sponsor such events is due to the passive use of advertising to promote their products and services.
This can be in the form;
•showing their logos along the race track
•being the only authorised supplier to the event ie. their products and services and/or the mere idea of associating themselves with something "positive".
I'm not saying they only do it for this purpose but this was the prime reason why such organisations first started to sponsored community events.
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charli.m
9 years ago
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That's the one. I was trying to think when one person ever sponsored such events (and also I couldn't remember the word 'sponsored').