I do that tooo!!!! I hate it! Like my freaking cat sheds like crazy, and I don't notice it until I'm out in the sun and I'm like "Yukk, where the hell did that come from?" That's a little different, but I know what you mean
As everyone else said, lighting. Lighting can look the difference between looking undead and looking good :). I notice natural lighting while looking in a mirror always makes you look better.