I think being shallow is normal
I've noticed a trends, most often among intellectuals, liberals, environmentalists or simply ugly people who try to dumb down people they consider shallow.
As an ugly intellectual I feel like everytime I voice a desire to be rich and date pretty girls they frown and wonder how an intelligent guy can't see beyond beauty or why am I so consumerist etc and it pisses me off. Why in the world can't I also desire what's best for me, provides me the most pleasure etc? It's a peer pressure from intellectuals that you are supposed to dress ugly, date ugly girls, be poor, hate capitalism, be an environmentalist and consume less. I say fuck you to those people. Let me live.