It's a psychological trick that's particularly effective with people who often think of what they've saved rather than what they've spent. The 50% off badge is often attached to items and their price left unchanged. It then appears that the value of the item is much higher than the price.
Really, it's just the same item that you refused to buy previously but are now happy to buy at the same price it was first. It's a neat trick and my advice to everyone would be to ignore the price (or the labels with percentages off) and evaluate how much you think the product is worth. If it's priced lower than that, then you have a bargain.
And, yes, retailers will hate me for saying this because it puts the power back into your hands. If no-one thinks the product is worth buying, the price necessarily dips.
I agree, nevertheless some sales do offer great value and savings. Did you check out salelocator.com ? It leads you to local sales where you can then evaluate if you get great value for money and buy or look for other real sales opportunities.
Hunting for sales in stores as a fun activity
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It's a psychological trick that's particularly effective with people who often think of what they've saved rather than what they've spent. The 50% off badge is often attached to items and their price left unchanged. It then appears that the value of the item is much higher than the price.
Really, it's just the same item that you refused to buy previously but are now happy to buy at the same price it was first. It's a neat trick and my advice to everyone would be to ignore the price (or the labels with percentages off) and evaluate how much you think the product is worth. If it's priced lower than that, then you have a bargain.
And, yes, retailers will hate me for saying this because it puts the power back into your hands. If no-one thinks the product is worth buying, the price necessarily dips.
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12 years ago
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I agree, nevertheless some sales do offer great value and savings. Did you check out salelocator.com ? It leads you to local sales where you can then evaluate if you get great value for money and buy or look for other real sales opportunities.