It's not so much as marketing but standardization of what's considered Small-extra large. A medium in asia would be small in europe.
Of course having the printed measurements help in pants but what's your shoulder measurement? People mostly only know their waist size and how tall their legs are. As for your torso length, shoulders, neck. That shit has been simplified through mass production in sizes that fit the majority of the population that wears it.
Are you for or against American women pushing to change sizes
↑ View this comment's parent
← View full post
It's not so much as marketing but standardization of what's considered Small-extra large. A medium in asia would be small in europe.
Of course having the printed measurements help in pants but what's your shoulder measurement? People mostly only know their waist size and how tall their legs are. As for your torso length, shoulders, neck. That shit has been simplified through mass production in sizes that fit the majority of the population that wears it.