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The number of smashed TVs in the background is the key to how many attempts they'd been through before they wrapped that shoot.

OK Go's most ambitious (or maybe totally bonkers) video to date was shot in zero-g.

https://www.youtube.com/watch?v=LWGJA9i18Co

It was done in a Russian plane used for training astronauts. The plane flies to altitude, descends in a steep dive (the effect being that everyone and everything inside is also in free-fall), comes out of the dive, climbs so steeply that the passengers experience twice normal gravity, and then falls again. These planes are called 'vomit comets' for good reason.

Each single take of the whole song required eight cycles of falling and climbing, with 20 seconds of double gravity followed by 50 seconds of weightlessness. If you watch the video, it will be obvious why they also needed some time between takes to clean up the mess before going for another one. They did two complete runs through the routine on each flight, and it took them twenty flights to get a take they were satisfied with.

Unsurprisingly, they were all on heavy motion-sickness drugs, but they weren't feeling at their best and there was a lot of puking on the plane by crew and band. They also technically cheated a tiny bit with this one. It's all one continuous take as usual, but they've snipped out the bits where the band and the two Russian gymnasts stayed motionless while feeling twice as heavy as normal as the plane levelled out of its dive and climbed. Also, in order make the song's musical segments fit in with the totally nonadjustable schedule of the flight, they had to replay at slower than normal speed, so all their movements weren't actually as quick as seen in the video.

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